Harvard in collaboration with Murty Classical Library of India had a competition. To create a Book Jacket, Logo, and Logotype
I've never done graphic design but here was my first pass.
it would seem in more and more some graphic design is leaning towards not using capitals. i like it, it does seem modern for some reason. but after all, modern usually is breaking the rules. look at renoir, monet, van gogh, and picasso to name a few, all were painters who decided to look upon their approach to art differently and break away from the traditional idea of how a painting should be. so what if this really takes off? would we really see the disappearance of capitals? well not for a while these things take time but i would not be surprised if we did see them go the way of the dodo bird. architects would be mad, after all they exclusively write in caps. although when professions outside the construction field use all caps it seems like they are yelling. i'd like to meet the person who initiated that idea, it probably went down like this:
"ok write the letter to them and i want them to know i'm mad!"
"alright, and how do i write it mad?"
"i don't know... uh put it all in caps.. yeah no one uses all caps they definitely will know i'm yelling; use a lot of exclamation points!"
on the receiving end - "hey.. uh this guy sent the letter to us, all in caps.. why's that?"
"eh his caps lock is probably on"
"no.. i think he's mad.. maybe yelling. big words = say them loud.. should i yell the message to you then?"
"no just put him in the junk folder.."
all things considered this post has been much easier to write without having to capitalize anything. my pinky fingers are at ease not having to stretch the odious 1/8 of an inch to reach the godforsaken shift key. say, i might even be able to do the "dr. evil pose" more effectively with my pinky finger so rested!
well except for the punctuation problem, in which quotes, exclamation points, and a number of others still require the shift key. well, i'm sure new keys will come later.
plus as a bonus it makes everything look cool and casual. so casual in fact i am writing this in a hawaiian t-shirt, making margaritas, and talking to my parrot!
ok i don't actually have a talking parrot..